The parent company's online retail operations generated $216 billion of sales that year. A 0.5% cut of that massive revenue flow amounts to $1.08 billion. Predictably, most people don't bother to do this.įor example, let's look at data from fiscal year 2020 - the latest period for which I found documentation of Amazon Smile's actual donations. Will this move make a significant difference for Amazon and its investors? Minimal impactįirst of all, it takes an extra step to send your Amazon orders through the Smile funnel. ![]() Others will probably shrug and move on, barely missing the trickle of revenue generated from 0.5% of each qualifying purchase. Some charities will miss the contributions that come with every Amazon purchase made through the site. 20, and then it's time to play the end credits. The last contributions will wind their way through the Smile system on Feb. On Wednesday, the company decided to pull the plug on Amazon Smile, the charitable donation program it started in 2013. ![]() E-commerce giant Amazon ( AMZN -3.22%) is diving deeper into its cost-cutting spree.
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